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How AR (Augmented Reality) Can Boost Your Brand Presence: From Beauty Try-Ons to AR Mirrors and In-Store iPads

Brands must go beyond traditional marketing to captivate and engage their audiences. One of the most powerful tools to emerge in recent years is Augmented Reality (AR)—a tool that blends the physical and digital worlds to create immersive brand experiences. At Locus Solus Studio, we’ve worked with some of the world’s leading beauty brands on global campaigns to unlock the full potential of AR, helping them elevate their presence in a competitive market.


1. Beauty Try-Ons: Redefining the Cosmetic Experience


Some of the brands we’ve partnered with are Armani Beauty, REM Beauty, No7 Cosmetics, and H&M Beauty to create custom AR beauty try-ons that allow customers to virtually experiment with makeup, skincare, and more—all from the convenience of their smartphones. These interactive tools help shoppers visualize how products look on their faces, from testing lipstick shades to seeing how a foundation matches their skin tone.


For beauty brands, this is a game-changer. AR try-ons bridge the gap between digital and physical shopping experiences, offering consumers the ability to “try before they buy” without needing to visit a store. By incorporating AR, brands can build trust, reduce return rates, and create personalized shopping experiences that lead to higher conversion rates.


Our team at Locus Solus Studio brings a creative approach to these beauty AR experiences, ensuring every virtual product application looks natural and realistic, while enhancing the customer’s journey with your brand. Whether it’s through a social media filter or an app integration, AR beauty try-ons are the future of cosmetics marketing.





2. AR Mirrors: Revolutionizing In-Store Engagement


Beyond the virtual beauty realm, AR mirrors are transforming physical retail spaces. Imagine customers passing by your store and being able to instantly try on clothes, accessories, or beauty products without ever stepping inside. Brands like Coach have embraced AR mirrors, using them to captivate shoppers and draw them into the store by offering a virtual, yet highly engaging experience right from the sidewalk.


By combining the best of technology and design, AR mirrors can become a powerful part of your retail environment. It’s not just about convenience; it’s about creating a story that draws shoppers in, keeping them entertained, engaged, and eager to interact with your brand.





3. In-Store iPads: Bridging the Digital and Physical Retail Experience


The key to successful brick-and-mortar experiences today lies in blending the benefits of digital interaction with in-store shopping. AR-enhanced in-store iPads do just that.


In-store iPads equipped with AR can provide customers with a rich, informative experience. For example, they can scan a product and instantly access details about its features, see it in 3D, or even visualize complementary products. This interactive layer makes the shopping experience more engaging, while also offering personalized recommendations that can drive cross-selling.




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