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Universal Music Group
Project type
Augmented Reality Development
Date
2021-2024
Location
New York City
A collection of branded AR experiences for Universal Music Group's music artists developed across Instagram, Snapchat and TikTok as promotional album releases, amongst which:
-Ciara| Jump - Three custom AR experiences we developed in collaboration with UMG for Ciara’s latest single “Jump”.
-Karol G| Provenza - Snapchat lens created in partnership with Blnkar to promote the release of Karol G's first 2022 single Provenza.
- (G)I-DLE| HWAA - AR experience for K-pop group (G)I-DLE that allows fans to try on five makeup looks from their trending music video for HWAA!
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