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Sony Music Entertainment

Project type

Augmented Reality Development

Date

2021-2024

Location

LA (California)

A collection of branded AR experiences for Sony Music Entertainment's artists developed across Instagram, Snapchat and TikTok as promotional album releases, amongst which:

-Steve Lacy| Gemini Rights - Custom AR Glasses for Steve Lacy's Gemini Rights album release, available in different colors.

-Chris Brown| Iffy - AR campaign for Chris Brown in collaboration with RCA Records.

-DAFT PUNK| Helmets - LSS partnered with Tik Tok in order to recreate the icon helmets of the French electronic duo Daft Punk.

-ASAP Ferg| Green Juice - AR campaign for ASAP Ferg and Pharrell Williams in partnership with RCA Records.