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Marc Jacobs| Marc It
Project Type
Digital Fashion
Date
April 2023
Location
New York City
Social media and influencer campaign built around a custom AR monogram filter for the launch of Marc Jacobs’ Fluo Monogram. The experience featured an optical graphic environment, AR monogram make-up, and a 3D necklace, activating creators across platforms to amplify reach and engagement. Original Marc It design by make-up artist Ana Takahashi.
We recreated the iconic Monogram Marc Jacobs necklace for users to virutally wear while recording videos of themselves wearing the collection.
This campaign was amplified by our collaboration with Meta Reality Labs in New York.
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