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Maybelline NY | Light as Air
Project type
CGI/VFX Production
Date
March 2025
Location
Stockholm
Locus Solus Studio has been commissioned to craft a 15-second viral FOOH (CGI ad) for Maybelline NY, set within the newly opened H&M Beauty store in Stockholm, Sweden. This dynamic ad spotlights the Lumi Matte Liquid Foundation, highlighting its ultra-light texture with the tagline "Light as Air."
Our concept visually embodies this theme by making the product float effortlessly, playfully interacting with Swedish influencer Amanda Strand. CGI elements amplify the sense of weightlessness, delivering an immersive and captivating in-store experience.
Producer: Comprend
Talent: Amanda Strand
Influencer Agency: Panc Media
Shooting & VFX: Locus Solus Studio
