Listerine | On-the-Go

For the launch of Listerine On-the-Go Sachets, Locus Solus Studio was commissioned to develop and produce a series of three advertising concepts, overseeing the project from creative direction through to final execution.

Our approach focused on translating the product’s key attributes (its compact size, portability, and functionality) into three distinct visual worlds. Working across photography, CGI, and AI assisted post production, we crafted each image ad with attention to detail, combining physical production and digital craftsmanship to create bold, refined visuals that bring the product benefits to life.

Shot in New York City and completed in close collaboration with our creative and production teams, the campaign reflects our ability to seamlessly blend disciplines and techniques to create highly considered commercial imagery.

A Locus Solus Studio production, created in partnership with Kenvue and MNTN.