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H&M MOVE | STORMMOVE
Project type
CGI Ad
Date
October 2025
Location
Stockholm
In occasion of the launch of H&M MOVE new ski collection, featuring the innovative Thermomove technology, a fabric that’s rainproof, wind-resistant, and breathable, we set out to create a viral social media asset that captures all the essence of the collection while teasing H&M MOVE's new ski suits.
We personally took care of recreated a digital twin of the garment in CLO Virtual Fashion, starting from its real-life prototype, to ensure every detail and movement felt authentic and true to the design.
Exploring the intersection between fashion, technology, and motion is always exciting especially when it helps bring a product to life in the digital world. ⛷️✨
