H&M MOVE | Resort

Locus Solus Studio has been tasked by H&M Group to create a visually captivating teaser for the new H&M Move Resort collection, focusing on its core themes—movement, sport, tennis —highlighting the intersection between sport and fashion.

The ad had to evoke intrigue and excitement, seamlessly transitioning from the previous Yoga collection's indoor themes to the outdoor vibrancy of spring and summer.

For this CGI ad we incorporated the H&M Move's Resort campaign shooting's location, a tennis court in Marrakesh to represent the new "drop" in a fun and engaging way while highlighting their collection items.