H&M Beauty | Drottninggatan Flagship Store Opening

For this project we have partnered again with H&M Group/Beauty to create this fully CGI-driven FOOH ad for the grand opening of their new flagship store at Drottninggatan in Stockholm. With the store still under construction, we faced the technical challenge of recreating the entire building from just a single photo. Despite the complexity, we’re incredibly proud of the final result, which beautifully captures the excitement of the opening and showcases the key brands available at this new location.

In addition to the ad, we also provided a full technical breakdown and behind-the-scenes video to H&M Group for their social media, offering a detailed look at our creative process.