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H&M Beauty | Limited Edition Golden Bronzer
Project type
CGI Ad
Date
March 2025
Location
Stockholm Sweden
H&M Beauty Summer 2025 hero product is the limited edition Golden Bronzer, a “pearly bronzer that brings an effortless summer glow with a multidimensional sheen to deliver a natural, year-round tan”.
Our goal with this CGI ad was to create highly shareable, eye-catching content tailored for social media platforms to appeal to younger, trend-conscious consumers who value innovative and visually immersive storytelling and eventually drive purchase intent.
Locus Solus Studio managed the entire production process, from storyboard development to sound design. We began by creating a detailed 3D model of the Limited Edition Bronzer, designing its intricate dune pattern with Adobe Substance Designer, and then bringing the sand to life through a dynamic sand simulation in Houdini.
