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A collection of both commercial and personal work in social AR across Instagram, Snapchat and Tik Tok.

Marc Jacobs - Marc It

Promotional AR campaign in occasion of Marc Jacobs' Fluo Monogram campaign launch featuring an optical background and custom AR monogram make-up and 3D necklace.

Original design by make-up artist Ana Takahashi.

Burberry - Mythical Ears

Promotional AR campaign in occasion of Burberry's Spring 2022 digital show.

Original prosthethics by make-up artist Isamaya French.

R.E.M. Beauty - Ch.1 Ultraviolet

AR campaign in collaboration with Meta for the release of Ariana Grande's make-up line: R.E.M. Beauty.

Palace of Versailles - Latona Fountain

For this unique project, we traveled to Paris in order to test the Beta only geo-location feature of Meta Spark and calibrate the experience on-site in order for it to properly frame the Latona fountain, one of the main attractions of the Palace's gardens.

SOKOS X META - Find The Look!

The Finnish department store chain cut its cost per acquisition by 69% after creating an augmented reality virtual try-on experience that allowed customers to visualise themselves in different makeup looks, and then promoted the latter with Facebook and Instagram ads.

On the side we showcase the 3 AR campaigns we worked on throughout 2023.

J LO Beauty - Beso Balm

AR campaign in collaboration with Meta and Pixel Chefs in occasion of J LO Beauty's Beso Balm product launch. We recreated the ultra-hydrating feel of the balm's formula in augmented reality, delivering a natural yet plumper look for kissable lips with a glossy finish.

ZARA - Sparkling

AR experience developed with artist Karol Sudolski in occasion of Zara's 2021 Christmas campaign 'Sparkling'.

Selfridges - Christmas of Dreams

Christmas of Dreams launched across Selfridges stores in London, Birmingham and Manchester, and on, with a digital campaign starring actress Jane Horrocks. AR effect developed in collaboration with Helena Dong and Poplar.

Derma Geek - Skincare Quiz

AR trivia game and 3D mascotte developed in collaboration with META for the launch of Derma Geek skincare products in Walmart and Target.

DAFT PUNK - Helmets

LSS partnered with Tik Tok in order to recreate the icon helmets of the French electronic duo Daft Punk, referencing their Discovery era. The throwback campaign traces the duo's history from their beginnings to their disbandment.

Nicki Minaj - Pink Friday II

LSS partnered with Blnk AR to develop the Nicki Minaj-Pink Friday II promotional AR experience on Instagram in occasion of the album's release. Custom hair and headpiece sculpted in ZBrush and textured in Substance Painter.