LOCUS SOLUS STUDIO
AR PORTFOLIO
A collection of both commercial and personal work in social AR across Instagram, Snapchat and Tik Tok.
Marc Jacobs - Marc It
Promotional AR campaign in occasion of Marc Jacobs' Fluo Monogram campaign launch featuring an optical background and custom AR monogram make-up and 3D necklace.
Original design by make-up artist Ana Takahashi.
Burberry - Mythical Ears
Promotional AR campaign in occasion of Burberry's Spring 2022 digital show.
Original prosthethics by make-up artist Isamaya French.
R.E.M. Beauty - Ch.1 Ultraviolet
AR campaign in collaboration with Meta for the release of Ariana Grande's make-up line: R.E.M. Beauty.
Palace of Versailles - Latona Fountain
For this unique project, we traveled to Paris in order to test the Beta only geo-location feature of Meta Spark and calibrate the experience on-site in order for it to properly frame the Latona fountain, one of the main attractions of the Palace's gardens.
SOKOS X META - Find The Look!
The Finnish department store chain cut its cost per acquisition by 69% after creating an augmented reality virtual try-on experience that allowed customers to visualise themselves in different makeup looks, and then promoted the latter with Facebook and Instagram ads.
On the side we showcase our fourth Find your Look campaign with the brand in 2024.
Armani Beauty - Prisma Glass
Marketing campaign for Giorgio Armani and L' Oréal Luxe in occasion of the release of Armani Beauty's Prisma Glass lip-gloss. Locus Solus Studio developed this Augmented Reality experience for both Instagram and Tik Tok.
ZARA - Sparkling
AR experience developed with artist Karol Sudolski in occasion of Zara's 2021 Christmas campaign 'Sparkling'.
Selfridges - Christmas of Dreams
Christmas of Dreams launched across Selfridges stores in London, Birmingham and Manchester, and on selfridges.com, with a digital campaign starring actress Jane Horrocks. AR effect developed in collaboration with Helena Dong and Poplar.
Derma Geek - Skincare Quiz
AR trivia game and 3D mascotte developed in collaboration with META for the launch of Derma Geek skincare products in Walmart and Target.
DAFT PUNK - Helmets
LSS partnered with Tik Tok in order to recreate the icon helmets of the French electronic duo Daft Punk, referencing their Discovery era. The throwback campaign traces the duo's history from their beginnings to their disbandment.
Nicki Minaj - Pink Friday II
LSS partnered with Blnk AR to develop the Nicki Minaj-Pink Friday II promotional AR experience on Instagram in occasion of the album's release. Custom hair and headpiece sculpted in ZBrush and textured in Substance Painter.
SLIPKNOT - The End So Far
Promotional release in collaboration with Warner Music Records for Slipknot's latest album "The End so Far" on Instagram, Snapchat and Tik Tok.
Coachella - In Bloom
Promotional release in collaboration with Meta for Coachella's 2023 Mirage digital campaign. Locate the art sign, scan the QR code, point your camera at it, and watch it come to life. Available on the Filters tab on the Coachella Instagram profile starting Friday at 12pm PST.
Meta x UNIT9: AR Content Initiative
With a thorough ideation, development and testing process and close collaboration with Meta, BBC Studios, The V&A, NASA and the Museum of Art & Photography Bangalore, we were able to create a series of educational AR effects that audiences could truly connect with. It was incredible to push the boundaries of AR to lengths we haven’t seen before, creating full-blown immersive educational experiences – all accessible from a phone screen.
Kintsugi
Embracing Imperfections: Just as Kintsugi mends broken ceramics with gold, our hearts heal through life’s cracks, becoming more beautiful for having been broken.
We created this AR experience, using the hand tracker functionality of Meta Spark. After sculpting our assets we animated them using the cell fracture modifier in Blender and textured them in Substance Painter to accentuate the cracks in the broken pottery. Finally, we added sound effects to complete the user immersion.
Charon The Ferryman
Charon, is a prominent figure in Greek mythology, typically depicted as a slender, bearded being. In this project, we set out on a personal mission to impart a unique, less human-like essence to him, drawing inspiration from the world of Anime, a realm we hold dear as avid fans of Japanese comics.
As Charon serves as the conduit between our earthly realm and the underworld, we aimed to imbue him with a demonic allure, yet without an overwhelming aura of malevolence. Our creative process drew from various sources, including references from Dante's Divine Comedy and his appearance in the video game "God of War."
