Monki | Selfie Love

Promotional AR campaign "Selfie Love" in collaboration with designer Sarah Mayer and creative coder Vivian Galinari for Monki X BDDF.

In November 2021, BDDF, supported by Monki, started a petition directed at the EU Parliament calling for transparency on altered images on social media. This pushed for changes to ensure that organisations, companies, and influencers are legally required to state when images have been manipulated for paid content online. This tapped into an already important and ongoing movement where we in recent years have seen changes in law changes to legislation in Norway and France. Since the petition’s launch, we have managed to accumulate over 40,000 signatures — but it doesn’t stop there. So far, the petition has been a catalyst in pushing for a similar UK legislative change, which is why it is still important to support us by signing the petition.